Breeze Strategy sees place marketing, not as an end in itself, but as a tool to win more investment. Whether it is designed to attract more businesses, more students, more shoppers, more housebuyers or more tourists, place marketing is an important aspect of economic development.
It's not about winning awards (although that's nice for our clients), it's about return on investment. Understanding your target audiences and being able to demonstrate that your place marketing is delivering real value and tangible success is central to our work.
We have worked on a wide range of marketing campaigns for clients at local, county, city, regional and national levels. Recent examples of places where we have helped devise and implement new place marketing strategies are:
- Greater Grimsby - www.greatergrimsby.net
- Sheffield - www.creativesheffield.co.uk
- Bedford - www.renaissancebedford.org.uk
- Corby - www.moreincorby.co.uk
The 'More in Corby' project was voted the Best Public Sector Campaign in both 2007 and 2009, at the Estates Gazette Property Marketing Awards. We led on public and stakeholder consultations; market research; target audience identification; campaign strategy and worked with partners on implementation.
On most of our place marketing projects (including Corby, Tees Valley, Grimsby and Bedford), we work alongside Creative Lynx, one of Europe's leading marketing and design agencies.
Contact Adam for more details.
