Training Workshops

The thing that makes a few inward investment agencies stand out from the crowd is having well-trained, knowledgeable and professional people. With so much choice out there for inward investors, delivering memorable and remarkable customer service is more important than ever.

We've organised dozens of training courses, workshops and seminars in several cities attended by more than 500 inward investment and economic development practitioners.

In order to ensure that the team of people involved in inward investment marketing and enquiry handling are adopting the very best professional practices and are aware of the latest thinking in corporate location strategies, we have adopted a range of flexible training programmes and workshops.

We can create a bespoke training programme for your team, which could include the following elements:

Initial Scoping meeting
An initial meeting will enable a better understanding of the perceived issues and areas which need to be addressed. This will ensure that the training programme is as bespoke and relevant as possible.

Critique of existing collateral and proposals
Prior to the training workshop, Adam will assess some existing marketing collateral and proposals that have been used by the team. This will give specific pointers for the workshop and provide a useful baseline from which to compare future improved proposals.

Practical workshop
A draft outline of the day is included below. This can be tailored further depending on the team’s requirements. The format will be flexible but will involve real life examples throughout, accompanying presentation slides and will be as relevant as possible to the work of those involved in the course and the needs and aspirations of the team. A key objective throughout will be to challenge participants to review their roles and to understand the importance of project management in inward investment.

A draft outline for the day follows – this can be refined following further discussions.

• Changing Landscape of Inward Investment
• Understanding the Customer
• Where do you Add Value?
• What is Your Offer?
• Creating Effective Proposals
• Practical Element
• Summary and Review

The sessions would be extremely interactive and would help the team to understand their place in the market as well as demonstrating many best practice case studies of how other agencies have been successful. At the conclusion of the training, each participant will be provided with a course pack which will include copies of all slides and other supplementary notes as required. Electronic versions will be provided to the team.

Follow up support
Following the workshop day, the team will be able to receive feedback and support on the issues discussed.

Contact Adam for more details.