When the going gets tough... how different places respond to the recession says a lot about how they view the world. With plenty of UK locations applying a knee-jerk reaction of cutting back on inward investment marketing, the Republic of Ireland has announced a major new promotional campaign.
Not for the first time in inward investment, Ireland's IDA has shown how it should be done. Much of the Celtic Tiger's boom was based on attracting major international employers and the recession has hit the country harder than most.
The IDA's latest proactive campaign may or may not prove to be successful - but if Ireland doesn't attract a new wave of inward investors, it won't be through a lack of trying.
