Whoever wins
the general election, one thing is assured. The public sector will be
under pressure to ‘do more for less’. One area likely to come under scrutiny
in the coming months is inward investment. The UK taxpayer
currently spends £250 million every year on place marketing and investment
promotion activities to attract new companies. Given the new
economic realities, it is inconceivable that this level of spending at
national, regional, sub-regional and local levels can continue unchecked. With increasing pressure on budgets, together with demands for
greater transparency and accountability of public spending, the challenge is
clear to everyone in inward investment – how do you ‘do more for less’ and
still win inward investment? Breeze Strategy has produced a practical, cost-cutting, efficiency-boosting guide for local authorities, urban regeneration companies, regional development agencies, sub-regional partnerships and anyone working in inward investment and place marketing.
Download 'How to Do More for Less and Still Win Inward Investment'
